People keep entering the coffee industry, and others quietly bow out. One café owner invested nearly 2 million yuan upfront and is now losing as much as 40,000 yuan a month, so he launched an online poll asking whether he should keep going. Faced with steep transfer fees, rent, and operating costs, eighty percent of netizens advised him to cut his losses in time. The owner ultimately decided to fight on for four more months, trying to save himself by adding food combos, extending business hours, and creating an atmospheric space. This article lays out in detail his entrepreneurial predicament, netizens' views, and the overall state of the coffee industry, offering a reference for coffee lovers and entrepreneurs. [more…]

The extraction principles of coffee and tea are essentially the same. Since an espresso machine can use pressure to extract a high-concentration coffee in a short time, can it also be used to extract a cup of "espresso tea"? With this question in mind, Front Street conducted an actual test: from the choice of grinding equipment, the adjustment of tea leaf dosage, to the control of the powder-to-water ratio and extraction time, the entire process of extracting tea with a coffee machine was fully recorded. Experiments have shown that a coffee machine can indeed extract tea with a concentration comparable to espresso, but many pitfalls were also encountered during the process—difficulties in cleaning the grinder, clogged portafilter baskets, and tea fragments seeping in and affecting the taste appeared one after another. This article will share the specific parameters and operating details, and give Front Street's practical advice: if you really want to try it, it is best to be mentally prepared, or add professional tea extraction tools. [more…]

When brewing the vast majority of coffees, we always casually press the timer function that comes with the scale to start counting time—this is something that seasoned baristas have emphasized since the very beginning. But for some friends, this behavior is incomprehensible, because they believe that recording time has no effect on the coffee. [more…]

Many coffee enthusiasts habitually start a timer when brewing, but some also feel that timing is optional. In fact, although time cannot be directly controlled, it can help us judge whether the grind, technique, and equipment are suitable. This article, from Front Street's perspective, discusses why timing matters in pour-over coffee, what extraction times that are too fast or too slow each mean, and how to correct brewing problems by adjusting grind size, pouring method, and dripper, so you can brew a good cup of coffee more consistently. [more…]

When brewing pour-over coffee, the timer function on a digital scale is often overlooked, yet it is crucial for judging extraction results. Front Street Coffee recommends keeping the total extraction time at around 2 minutes, in practice falling between 1 minute 50 seconds and 2 minutes 10 seconds. However, there is disagreement over when to start the timer: should it begin the moment water is poured, or should the clock only be started after pouring is finished? Front Street believes that extraction begins the instant the coffee grounds touch water, and therefore insists on timing from the very first second of pouring. This article builds a pouring model around time milestones, explaining how to troubleshoot issues such as flow rate and grind size through segmented timing, making time an effective diagnostic tool for brewing. [more…]

In the world of coffee extraction, time is a seemingly simple yet extremely critical variable. Different brewing methods have different time requirements, and because espresso has extremely high extraction efficiency, its sensitivity to time far exceeds other methods—even a difference of just 3 seconds can make the flavor in the cup completely different. This article will discuss espresso extraction time, tracing the evolution from the traditional 20–30 second approach to the modern recommended 25–30 second approach, analyzing how time assists in dialing in the grind, judging flavor trends, and verifying extraction stability, and explaining why light-to-medium roasts or large dose scenarios require appropriately extended extraction times. [more…]

Recently, multiple part-time employees at Manner have reported on social media that shifts they had originally selected were canceled by stores at the last minute before work on the grounds of sufficient staffing, and some even had this happen several times in a row. At the same time, some full-time employees have also revealed that stores adjust shifts at will according to how busy they are, arranging long continuous shifts when busy and cutting hours when quiet. Some analysts believe that because part-time hourly wages are higher than full-time ones but the work is more oriented toward packing and cleaning, stores may be more inclined to reduce part-time positions in order to control labor costs. As of now, Manner has not yet responded officially, and this series of scheduling chaos is chilling many young people who are interested in joining. [more…]

The starting point for measuring extraction time may seem like just a matter of a few seconds, but it actually has a profound impact on judging and adjusting coffee flavor. Many coffee enthusiasts are often confused by this in practice: should espresso timing begin when the machine is started, or after the liquid begins to flow? In this article, Front Street Coffee sorts out the correct way to measure extraction time and takes a deeper look at why time is an indispensable part of extraction parameters. From the bloom pour in pour-over brewing to the pressurized permeation in espresso, understanding how time interacts with other parameters can help you quickly pinpoint the problem when the flavor goes off, making every adjustment more purposeful. [more…]

There are many important parameters in coffee brewing. If you want to enjoy a delicious cup of coffee, you need to precisely control the brewing parameters and follow them as closely as possible during brewing, so that you can have a high probability of getting a tasty cup of coffee. Among these, brewing time is crucial for pour-over coffee. Regarding the coffee dose, [more…]

When using a scale with a timer for pour-over coffee, what practical significance does it actually have? The length of the extraction time directly reflects the direction of the coffee's flavor—too long, and it becomes strong and bitter; too short, and it turns weak and thin. But extraction time is not a variable that can be controlled independently; it is constrained by many factors such as the dose, pouring method, and grind coarseness, making it a classic passive parameter. This article will systematically sort out the normal extraction range for a 15-gram dose, analyze the impact of increasing the dose and changing the number of pour stages on time, and explain how to use extraction time to judge whether the brewing parameters are reasonable. The article also includes the recommended brewing time for Front Street Yirgacheffe coffee beans for readers to compare and refer to. [more…]

Starbucks has recently been reported to be cutting full-time barista positions in first- and second-tier cities, shifting instead to large-scale recruitment of part-time and student part-time workers. Data shows that full-time positions posted by its recruitment accounts are mostly concentrated in third-tier cities and below, while full-time demand in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen has clearly shrunk. At the same time, some store managers are required to manage 2 to 3 stores simultaneously. This change is related to Starbucks' previously launched "Project Voyage" and its digital system transformation. Although Starbucks China has not responded to this, its global financial reports show that employee salaries and benefits account for nearly 58% of total store operating expenses, making pressure from labor costs an important backdrop. Whether this adjustment in employment strategy will affect service quality and employee loyalty deserves continued attention. [more…]

Many people, when preparing instant noodles, strictly follow the "scientific instant noodle method," using a stopwatch to steep the noodles in 100°C boiling water for exactly 3 minutes, all to achieve the best possible texture. Similarly, when brewing coffee, we also time it precisely, with the same goal: to consistently brew a delicious cup of coffee. [more…]

The extraction time for pour-over coffee is not a fixed value; it fluctuates noticeably with variables such as pouring technique, coffee dose, coffee-to-water ratio, and grind size. Using a 15-gram dose as a baseline, this article systematically outlines the reference durations for the single-pour method and the three-pour method, and analyzes one by one the actual effects of increasing or decreasing the dose, adjusting the coffee-to-water ratio, and changing the grind setting on extraction time. At the same time, drawing on brewing practice data from Front Street Coffee, it explains how to use extraction time in reverse to judge whether pouring is appropriate and whether the grind is reasonable, so you can calibrate your own pour-over parameters more precisely. [more…]

The brewing duration of pour-over coffee has always been a focal point for enthusiasts: what should you do if the coffee hasn't finished draining after 2 minutes? How long is considered normal for brewing? Starting from Front Street's brewing practice, this article analyzes the impact of time on extraction, explains why 2 minutes is often regarded as a reference standard, and also points out that time is not the only variable. Using light-roasted Huakui and Guodingding as examples, it demonstrates how to match different bean conditions by adjusting water temperature, grind size, dripper, or staged extraction, helping readers understand the importance of parameter coordination rather than obsessing over a single time metric. [more…]

Recently, the temporary dismissal of part-time staff at Manner Coffee has drawn attention. Multiple netizens reported on social platforms that they had not committed any violations during their part-time work, yet received dismissal notices on the same day or within a few days, with the brand giving vague reasons. At the same time, due to a large influx of student part-timers during the holidays, shifts were in short supply and grabbing them became much harder. Some argue that Manner had previously recruited large numbers of part-timers to ease labor shortages, and now that positions are insufficient, it has chosen to simply lay them off to reduce redundancy. Full-time employees pointed out that while some of those dismissed indeed lacked food and beverage experience, the root cause is the brand's lax recruitment screening. Behind this part-time controversy lies the deeper conflict facing chain coffee brands between cost reduction and efficiency gains and workforce management. [more…]

In espresso preparation, grind size and extraction time are like an inseparable pair, together determining the final flavor direction of the espresso. Starting from the principles of extraction, this article reviews the historical evolution of espresso extraction recipes and current mainstream practices, with a focus on analyzing the applicability differences of the classic 25-to-30-second time window for coffee beans of different roast levels. At the same time, the article also explores how to use extraction time to judge whether the grind size is appropriate and whether extraction is stable, and specifically explains why the time needs to be extended accordingly for medium-light roasted beans and under pre-infusion systems. Drawing on daily production experience, Front Street Coffee provides enthusiasts with a set of grind adjustment ideas that can be quickly put into practice. [more…]

How long exactly should the brew time for pour-over coffee be controlled to? This question seems simple, but in reality it involves the combined effects of multiple variables such as the structure of the dripper, the dose of coffee, the pouring speed, and the grind size. Brew time is essentially the duration of contact between coffee grounds and water, which directly determines the degree to which flavor compounds are dissolved. This article will start from the principles of extraction, analyze one by one the various factors that affect brew time, and share a basic brewing recipe commonly used in Front Street Coffee stores—15 grams of coffee, a 1:15 coffee-to-water ratio, a V60 dripper, three-stage pouring, with a total time of about 2 minutes—suitable for beginners new to pour-over to imitate and practice. [more…]

For more specialty coffee knowledge, please follow our WeChat official account: Front Street Coffee (FrontStreet Coffee). Pour-over coffee has become deeply loved by enthusiasts with the development of the third wave of specialty coffee. Many enthusiasts enjoy brewing pour-over coffee at home. Is pour-over coffee difficult? Actually, to [more…]

Extraction time is one of the most sensitive and critical variables in espresso. Compared with methods like pour-over, espresso has a much narrower extraction window, where even a difference of a few seconds can bring noticeable changes in flavor. This article will explain the logic behind setting extraction time, the choice of brew ratio, crema performance, and how to judge whether an extraction recipe is stable. At the same time, drawing on the parameter adjustments brought about by the improved quality of modern coffee beans, it introduces the performance of Front Street Classic Blend and Front Street Dark Cocoa Base Blend in actual extraction, helping coffee enthusiasts understand and dial in espresso more systematically. [more…]

Espresso is far more sensitive to extraction time than any other brewing method—a difference of just a few seconds can make the flavor worlds apart. This article will take you back to the classic 20-30 second standard in early espresso textbooks, analyze why the old formula no longer applies now that contemporary coffee bean quality has improved, and introduce in detail the current new-generation extraction framework based on double baskets, measured by weight, with a 1:2 brew ratio and a 25-30 second extraction time. At the same time, the article will also recommend two espresso beans suited to different scenarios—Front Street Classic Blend and Front Street Dark Cocoa Blend—to help you quickly find a stable extraction solution. [more…]